Friday 17 July 12:00PM

What do audiences really want? Using neuroscience to understand cultural value (Recording)

This webinar took place on Friday 17 July 2020

In 2019 Rishi Coupland (Head of Data Intelligence, National Theatre), with support from Professor Patricia Riddell (University of Reading), undertook primary research to investigate UK audience motivations. Using Applied Neuroscience frameworks, a model now exists for audience engagement across a range of live and digital media, artforms and genres. The findings are applicable to recovery planning, audience development, business planning and programming strategy.

This webinar does not require specialist knowledge, and will be especially useful for funders, programmers, producers and marketing decision-makers.

Watch The Event