Removing Barriers: Marketing and Communications (Recording)

This webinar took place on Friday 29 May 2020

A whistle-stop tour of some of the ways in which you can use what you and others have been doing during lockdown to widen the reach of your marketing and comms. We will look at language, images, channels and access tools and explore ways in which you can ensure that disabled and D/deaf people know that your theatre is for them, not just as a targeted group but as part of your general audience.

We will look at specific examples and identify implicit and explicit messaging that either alienates or welcomes disabled people.

At the end of this webinar you will:

  • Have an understanding of the sorts of obstacles D/deaf and disabled people face in marketing materials
  • Begin to know how to review materials to ensure that obstacles to D/deaf and disabled people are removed, or designed out
  • Have some ideas for developing audiences of D/deaf and disabled people in your organisation

Suitable for anyone working in marketing and communications.

You will get the most from this webinar if you have already done or watched the ‘Removing Barriers’ webinar.

About the Removing Barriers webinar series

As we consider our journey to recovery, exploring what our industry will look like and how we want to rebuild it, we have an opportunity to make it the most excitingly diverse theatre industry we have ever had.

The last few weeks have shown how innovative and resourceful we can be, and we have taken steps to make theatre and to put our work into the world in new ways. In so doing, many people have learned new skills, technologies and artistic approaches which need to become part of the everyday so that disabled and D/deaf theatremakers, audiences and participants do not get left behind.

These bite-sized webinars will equip you to ensure that disabled and D/deaf people are a part of your organisations making exciting contributions to the work you programme and produce.

Watch The Event