Covid Confident (Webinar series from Baker Richards)

Whether your venue, tour, exhibition or attraction is already open, or if you are modelling for the future when that moment comes, you may feel that your ticketing, membership/subscription and ancillary forecasts are built on ever-shifting sands.

This webinar will explore different approaches to forecasting, help you to build confidence in your models, and effectively monitor sales trajectories.

Even after a target is set, we still need to predict what shape sales trajectories will take over time, to trigger action which will generate more income when demand is strong, or correct a trajectory and bring sales back on track.

Evidence of past sales is still the most reliable source of information about audience behaviour and demand for future inventory. This webinar will provide a step-by-step approach to identifying the best historical data points for comparison and will guide you through the process of setting realistic targets and delivering better forecasting.

This event is part of a series of COVID Confident Webinars, and more resources are accessible in the Baker Richards Coronavirus Response Centre.